FROM ONLINE TO OFFLINE
There is a considerable increase in the number of people who buy through the e-commerce platform in our present society.
In addition to the cost-effectiveness resulting from the absence of the logistical work compared to a retail store, the e-commerce is equally convenient for a consumer who, not only saves in terms of time and costs, but also has several online marketing tools that allow him to live this experience as a moment of fun and leisure.
Is, then, the retail system coming to an end?
Not for us! In fact, the time has come to innovate for a new lifestyle.
Due to our consolidated experience in the retail project management, we developed the idea of the “experience shop”. It combines the convenience of online shopping with the uniqueness of the shopping experience which can only be enjoyed in a retail store, through events and dedicated entertainment.
An experimental shop offers the opportunity to experience the product up close, trying it with great entertainment which help the conclusion of the sale. This is also thanks to the online information already acquired previously or on site with the support of a touchscreen table. This technology is dedicated to the research of the product in the store, without generating the commitment of shopping with heavy loads, since delivery will arrive at home by courier the “next day”.
A captivating visual display image, designed specifically for the product promotion and scheduled periodically, helps the product attractiveness, and makes the brand unique.
This is the philosophy of the Candy’s Lab brand, one of our experimental projects.
Try the product in the store and buy it online, let’s get ready for the new era of “easy” shopping.